Which retail giant launched the 'Heritage Routes' campaign that partnered with artisans from 50 different cultural traditions to create exclusive product lines while ensuring fair compensation and cultural attribution?

Traditional cultures have become an increasingly important aspect of retail marketing strategies. From honoring heritage months to creating culturally authentic product lines, many retailers have found success in celebrating diverse traditions. This poll tests your knowledge about a groundbreaking retail marketing campaign that successfully bridged cultural traditions with modern retail.

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Anthropologie with their 'Cultural Tapestry' initiative
West Elm through their 'Craftsman Collective' program
Etsy with their 'Global Traditions Marketplace'
H&M's 'Conscious Culture' collection