Which groundbreaking 1950s marketing campaign is credited with establishing the concept of 'brand image' and revolutionizing how products were advertised?

The advertising industry has evolved dramatically throughout history, with certain pivotal campaigns and strategies forever changing how products reach consumers. This trivia question focuses on a significant historical milestone in product marketing that shaped the industry as we know it today. Test your knowledge about how major brands navigated the pre-digital era to create lasting impressions on consumers.

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Marlboro's 'Marlboro Man' campaign that transformed a previously feminine-marketed cigarette into a symbol of rugged masculinity
Coca-Cola's 'The Pause That Refreshes' campaign that positioned the soft drink as a lifestyle necessity rather than just a beverage
Volkswagen's 'Think Small' campaign that celebrated the Beetle's compact size during an era of large American automobiles
McDonald's introduction of Ronald McDonald character that pioneered the use of mascots to appeal directly to children