Which sports brand pioneered the first widely-adopted IoT-enabled running shoe that automatically adjusts fit during activity based on biometric feedback?

The world of sports retail is being revolutionized by Internet of Things (IoT) technology. Smart equipment, connected stores, and interactive experiences are changing how athletes and fans engage with sports products. Test your knowledge about cutting-edge IoT applications in the sports retail industry with this trivia question focused on innovative technology adoption by major brands.

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Nike with their Adapt BB self-lacing basketball shoes
Adidas with their miCoach smart football boots
Under Armour with their HOVR connected running shoes
Puma with their Fi self-lacing training shoes