Which traditional craft product experienced a global renaissance after the 'Hands of Time' marketing campaign that highlighted its cultural significance and sustainable production methods?

Traditional craftsmanship around the world faces challenges in modern markets. Many cultural organizations and artisan communities have successfully revitalized traditional crafts through innovative product marketing strategies. This trivia question tests your knowledge about a famous marketing campaign that transformed the perception and market demand for a traditional craft product. How well do you know the intersection of cultural heritage preservation and product marketing?

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Japanese Washi paper (showcasing master artisans' techniques dating back 1,300 years)
Indian Pashmina shawls (featuring the 'one goat, one artisan, one shawl' storytelling approach)
Moroccan Zellige tilework (emphasizing the 'thousand-year technique' preservation narrative)
Peruvian Quechua textiles (highlighting the 'living heritage' of indigenous communities)