Which heritage brand launched the groundbreaking 'Stories of Origin' campaign in 2014, documenting indigenous crafting traditions and directly connecting consumers to the cultural origins of their products?

Traditional cultural practices have increasingly become central to brand identities as companies seek authentic connections with consumers. This trivia question explores how one major heritage brand revolutionized product storytelling by integrating cultural traditions into its marketing narrative, creating a blueprint that many companies now follow when celebrating cultural heritage through their products.

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Hermès with their 'Petit h' artisan workshop initiative
TOMS Shoes with their 'One for One' giving model
Patagonia with their 'Footprint Chronicles' supply chain transparency project
West Elm with their 'LOCAL' artisan collaboration program