Which ancient civilization invented the first known customer loyalty program, where merchants provided clay tokens to repeat customers that could be exchanged for discounts on future purchases?

Before modern shopping malls and e-commerce, ancient civilizations created sophisticated retail systems that would lay the groundwork for commerce as we know it today. From the agoras of Ancient Greece to the bazaars of Mesopotamia, retail history began thousands of years ago with innovative approaches to marketing, customer loyalty, and product distribution. Test your knowledge about the fascinating retail practices that helped shape the ancient world's economies!

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Ancient Egyptians (c. 1500 BCE)
Phoenicians (c. 1000 BCE)
Ancient Babylonians (c. 1700 BCE)
Ancient Romans (c. 300 BCE)