Which unexpected brand collaboration sold out within minutes in 2020, crashing websites and creating a secondary market where items sold for up to 10x their retail price?

Brand collaborations have become a cornerstone of modern pop culture, creating buzz-worthy products that blend different creative universes. From luxury fashion houses partnering with streetwear brands to unexpected celebrity product lines, these collaborations shape trends and consumer behavior. Test your knowledge of some of the most influential pop culture brand crossovers that made headlines and flew off shelves!

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• McDonald's x BTS 'The BTS Meal'
• IKEA x LEGO 'BYGGLEK' storage collection
• Supreme x Oreo red cookies
• Nintendo x Levi's Super Mario clothing line

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