Which innovative pricing strategy first introduced on Broadway in the mid-2000s led to record-breaking revenue despite appearing to lower accessibility?

The performing arts industry, particularly Broadway theater, has increasingly relied on sophisticated pricing strategies to maximize revenue while maintaining accessibility. Modern theaters use dynamic pricing models similar to those in airlines and hotels. This trivia question tests your knowledge about how data analytics has transformed ticket pricing in the performing arts sector, specifically focusing on a landmark pricing strategy innovation that revolutionized Broadway ticket sales in the 2000s.

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Premium seating with prices up to 3-5 times the standard ticket price for high-demand performances
Lottery systems offering deeply discounted tickets to increase audience diversity
Subscription-based models with monthly fees for unlimited show access
Digital streaming partnerships that offered virtual seats at lower price points