Which company holds the Guinness World Record for the 'Largest Product Launch Event' ever staged, where they unveiled a smartphone by simultaneously lighting up the world's tallest building in 2013?

Many companies have set or broken world records during product launches as part of their marketing strategy. These spectacular events generate massive publicity and help brands stand out in crowded marketplaces. From the largest product unveilings to the most-viewed launch livestreams, world record attempts have become a powerful marketing tool. Test your knowledge about these record-breaking product launch strategies that made history!

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Samsung (Galaxy S4 launch at Burj Khalifa)
Apple (iPhone 5 launch at Empire State Building)
Huawei (P30 Pro launch at Eiffel Tower)
Xiaomi (Mi 10 launch at Shanghai Tower)