Which revolutionary marketing campaign technique helped the Royal Shakespeare Company attract 40% more first-time attendees under age 30 in 2018?

The performing arts industry has embraced innovative marketing strategies to attract audiences in an increasingly digital world. From immersive campaigns to data-driven audience engagement, marketing approaches have evolved dramatically. This trivia question explores a groundbreaking marketing technique that transformed how a major performing arts organization connected with new audiences. Test your knowledge of performing arts marketing innovations!

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AR-powered 'Virtual Stage' app that let users place famous scenes in their own spaces
Microinfluencer collaborations with literature professors and theater students on TikTok and Instagram
Interactive billboards with QR codes unlocking exclusive behind-the-scenes content
Dynamic pricing algorithm using predictive analytics to offer personalized discounts