Which athlete-endorsed product line became the first to generate over $100 million in annual revenue, fundamentally changing the athlete endorsement model in sports?

Athletic product endorsements have transformed the sports industry, creating billion-dollar empires and influencing consumer behavior worldwide. From signature shoes to performance gear, these partnerships have revolutionized how athletes monetize their personal brands and how companies market to sports enthusiasts. Test your knowledge about one of the most influential athlete-brand partnerships that changed the landscape of sports marketing forever.

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Michael Jordan's Air Jordan line with Nike (launched 1984)
Tiger Woods' TW line with Nike (launched 1996)
Andre Agassi's Challenge Court collection with Nike (launched 1989)
David Beckham's Predator cleats with Adidas (launched 1998)