Which major retailer introduced the 'Festival of Lights' campaign in 1995 that revolutionized Diwali marketing and became one of the first major Western brands to extensively celebrate this cultural tradition?

Traditional cultural celebrations have become major retail events around the world, driving billions in sales and creating unique marketing opportunities. From ancient holidays to modern interpretations, retailers have found ways to incorporate meaningful cultural traditions into their business strategies. Test your knowledge about how major brands have approached cultural traditions in their marketing campaigns!

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Tata Group
Unilever
Amazon
Walmart