When Tesla launched the Model 3 in 2016, what unprecedented product launch strategy did they employ that transformed automotive retail sales?

Test your knowledge about one of the most significant product launches in the transportation industry that revolutionized electric vehicles and changed public perception about sustainable transport. This launch represented a pivotal moment in automotive digital transformation, combining innovative product design with strategic retail sales approaches.

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They accepted refundable reservations of $1,000 online and in stores before the car was even in production, generating over 325,000 pre-orders in the first week
They offered the first 1,000 customers lifetime free charging at all Supercharger stations worldwide
They implemented a direct-to-consumer digital marketplace that eliminated traditional dealership networks entirely
They released a fully functional augmented reality app allowing customers to test drive virtually before purchasing