Which presidential campaign pioneered the use of sophisticated retail data analytics techniques that revolutionized political microtargeting and is now studied by government agencies worldwide?

In recent years, governments worldwide have embraced data analytics to improve service delivery, optimize resource allocation, and enhance policy decisions. This revolution in government data analytics has transformed how public agencies operate and serve citizens. Test your knowledge about a landmark data analytics program that changed how political campaigns are run and how government agencies leverage data for decision-making.

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Obama 2012 (Project Narwhal)
Trump 2016 (Project Alamo)
Clinton 2008 (Project Bluefin)
Bush 2004 (Project Scorecard)