Which company spent approximately $100 million on a rebrand in 2008, only to revert to its original logo just six days later following widespread consumer backlash?

In the high-stakes world of corporate branding, visual identity changes can make or break a company's market position. One particular rebrand in the 2000s became infamous for its extraordinary cost and subsequent market reception. This poll tests your knowledge about one of the most expensive rebranding exercises in business history, exploring the fascinating intersection of brand value, corporate identity, and return on marketing investment. Can you identify the correct corporate rebranding story?

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Gap
Tropicana
JCPenney
Bank of America