Which celebrity's beauty brand broke e-commerce records by selling $100 million in products within the first 40 days of launch due to its innovative scarcity pricing strategy?

Many celebrities have ventured beyond entertainment to launch their own retail brands, some achieving extraordinary success in the e-commerce space. These famous entrepreneurs have revolutionized various retail segments with innovative pricing strategies, unique marketing approaches, and personalized shopping experiences. Test your knowledge about these celebrity retail empires and their business innovations!

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• Rihanna's Fenty Beauty
• Kylie Jenner's Kylie Cosmetics
• Lady Gaga's Haus Laboratories
• Jessica Alba's Honest Company

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