Which streaming data metric has become most crucial for film studios when deciding whether to greenlight sequels to movies that had simultaneous streaming/theatrical releases?

Streaming services have dramatically changed how film and television content is consumed, marketed, and monetized. This shift has created new market trends and challenged traditional box office analytics. Test your knowledge about how streaming platforms have impacted traditional viewership metrics and how the industry uses this retail data analytics to make production decisions.

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Hours viewed in the first 28 days
Number of accounts that watched at least 2 minutes
Social media engagement metrics
Average completion rate