Which gaming company's loyalty program was the first to offer a 'battle pass' subscription model that has since been widely adopted across the industry?

The gaming industry has evolved far beyond just creating entertaining experiences—it's now a marketing powerhouse with innovative loyalty programs and groundbreaking advertising campaigns. Major gaming companies invest billions in customer retention strategies and brand building. Test your knowledge about the marketing side of gaming with this trivia question about one of the industry's most successful customer loyalty programs!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Epic Games (Fortnite)
Valve Corporation (Steam)
Riot Games (League of Legends)
Activision Blizzard (Call of Duty)