Which presidential campaign first pioneered the use of an online store that generated over $15 million in merchandise sales, establishing a new benchmark for political retail innovation?

In modern politics, campaign merchandising has evolved into a sophisticated retail strategy that builds brand loyalty, generates revenue, and creates walking advertisements for candidates. From iconic slogans on hats to campaign-themed coffee mugs, political merchandise has become a significant aspect of campaign strategy. This poll tests your knowledge about how political campaigns have embraced retail innovation and brand recognition techniques to connect with voters and supporters.

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Barack Obama's 2008 campaign, with its iconic 'Hope' merchandise line
Donald Trump's 2016 campaign, with the 'Make America Great Again' product collection
Bernie Sanders' 2016 campaign, featuring 'Feel the Bern' branded items
Hillary Clinton's 2016 campaign, with its 'I'm With Her' merchandise strategy