Which retail innovation from the late 1800s is widely considered the first structured customer loyalty program, where customers collected stamps that could be redeemed for merchandise?

Before digital points and smartphone apps, customer loyalty programs had fascinating historical beginnings. These early retention strategies shaped how businesses would build customer relationships for centuries to come. This trivia explores a pivotal moment in the evolution of customer loyalty programs that many modern marketers might not know about. Test your knowledge of retail history and the innovative ways merchants once kept customers coming back!

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S&H Green Stamps, introduced by the Sperry & Hutchinson Company in 1896
The Cracker Jack prize box program, started in 1912
Montgomery Ward's 'Preferred Customer' card system from 1872
Sears Roebuck's 'Collector's Club' merchandise exchange from 1885