Which endangered animal was specifically chosen as the World Wildlife Fund (WWF) logo in 1961 because it was believed to have strong cross-cultural appeal and would reproduce well in black and white print?

Conservation organizations often rely on strategic brand positioning to drive awareness and fundraising. One particularly successful approach has revolutionized wildlife conservation marketing. Test your knowledge about how animal imagery has been leveraged in one of the most recognizable conservation brands in the world.

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Giant Panda
African Elephant
Bengal Tiger
Mountain Gorilla