Which fast-fashion retailer's 2015 collaboration with luxury fashion house Balmain caused website crashes, store stampedes, and items selling out in minutes, with pieces later reselling for up to 10 times their original price?

Brand collaborations in the pop culture space have become a driving force in retail, creating unique products that blend cultural phenomena with consumer goods. From limited-edition collections to unexpected partnerships, these collaborations often generate massive hype, long lines, and instant sellouts. Test your knowledge about one of the most successful pop culture brand collaborations that made retail history!

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