Which 1999 film pioneered viral marketing through a fake documentary and missing persons campaign that blurred the line between fiction and reality, revolutionizing film promotion?

The film industry has mastered the art of brand storytelling to create memorable marketing campaigns. Beyond just trailers and posters, studios craft comprehensive narratives around their releases to engage audiences before they even enter theaters. This poll tests your knowledge about one of the most innovative brand storytelling campaigns that revolutionized film marketing and set new standards for audience engagement in the digital era.

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• The Blair Witch Project
• The Matrix
• Fight Club
• The Sixth Sense

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