Which food brand was saved from bankruptcy in the 1980s when it pivoted from selling primarily as a breakfast food to marketing itself as a convenient, portable snack?

Test your knowledge about one of the most significant product innovations in the food industry that transformed a failing brand into a global success story. This case study demonstrates how a single product change can revitalize a brand's market position and create a new product category that consumers never knew they needed.

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Yoplait yogurt
Dannon yogurt
Go-Gurt (Yoplait's tube yogurt)
Stonyfield Farm yogurt