Which architectural firm was the first to launch a fully immersive VR product experience platform for residential designs that allowed clients to modify materials and lighting in real-time?

Test your knowledge about groundbreaking virtual reality implementations in architectural product marketing! Virtual reality has revolutionized how architectural firms showcase their designs, allowing clients to experience spaces before they're built. This technology has transformed the client presentation experience, product visualization, and overall marketing approach in the architecture industry. How well do you know which firm led this digital transformation?

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Foster + Partners with their 'RealSpace' platform (2014)
Gensler with their 'ImmerseBuild' technology (2015)
Zaha Hadid Architects with 'VirtualForm' software (2016)
HOK with their 'Reality Canvas' system (2013)