Which famous mascot was created by the U.S. Forest Service in 1944 as part of a campaign that has been called one of the most successful government branding initiatives in American history?

Government agencies and political campaigns often create mascots to personify initiatives, make policies more approachable, or drive public awareness campaigns. These brand mascots can become powerful symbols that transcend their original purpose and remain in public memory for decades. Test your knowledge of these political and governmental mascot creations that aimed to influence public behavior or build support for specific initiatives.

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Smokey Bear
McGruff the Crime Dog
Woodsy Owl
Rosie the Riveter