Which streaming service pioneered the strategy of releasing all episodes of original series at once, coining the term 'binge-watching' as a marketing concept?

The film and television industry has been transformed by streaming platforms, each employing distinctive marketing strategies to stand out in an increasingly crowded market. From exclusive premieres to innovative promotional campaigns, these companies have redefined how entertainment content is marketed to consumers. Test your knowledge about the groundbreaking marketing tactics that have shaped the modern streaming landscape and influenced viewer behavior in the digital age.

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Netflix
Hulu
Amazon Prime Video
HBO Max