Which retail technology innovation was first introduced by Broadway theaters in 2018 that allowed patrons to purchase digital show memorabilia and physical merchandise for home delivery directly from their seats during intermission?

The performing arts industry has seen significant retail innovations in recent years, changing how theaters and venues merchandise products to enhance audience experiences. From digital memorabilia to interactive merchandise kiosks in theater lobbies, retail technology has transformed the performing arts merchandise landscape. Test your knowledge about a groundbreaking retail technology that's changing how theater-goers purchase show memorabilia!

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