Which major publishing house underwent a complete brand identity redesign in 2017 that included a new logo featuring an open book symbol and resulted in a 28% increase in millennial readership?

In the competitive world of arts and literature, publishing houses have developed distinct brand identities to stand out in the market. From visual aesthetics to content curation, these brands have shaped literary culture for generations. This trivia question explores how one major publisher transformed its brand identity to adapt to changing reader preferences and market dynamics. Test your knowledge about the business strategies behind the books you love!

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Penguin Random House
HarperCollins Publishers
Simon & Schuster
Hachette Book Group