When Michael Jordan first signed with Nike in 1984, by approximately what percentage did the company's sales increase in the first year of the Air Jordan line?

In the world of product marketing, celebrity endorsements can dramatically transform a brand's trajectory. Perhaps no partnership has been more financially impactful than Michael Jordan's collaboration with Nike. This poll explores how this legendary endorsement deal reshaped not just a company, but an entire industry's approach to celebrity partnerships and product marketing. Test your knowledge about one of the most lucrative brand collaborations in history!

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100% (doubled their expected revenue)
300% (tripled their expected revenue)
1,000% (ten times their expected revenue)
500% (five times their expected revenue)