Which streaming service first popularized the 'all-at-once' season release model for original content, fundamentally changing how viewers consume TV series?

Streaming platforms have transformed how we consume film and television content, with each major service employing unique product launch strategies to capture market share. This trivia question explores how one major streaming platform successfully disrupted the traditional TV viewing model with a groundbreaking product launch approach that changed audience expectations forever.

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Netflix with 'House of Cards' in 2013
Hulu with 'The Handmaid's Tale' in 2017
Amazon Prime with 'Transparent' in 2014
HBO Max with 'Game of Thrones' in 2011