Which gaming company's loyalty program first introduced the concept of 'Battle Pass' that has now become an industry standard revenue model?

In the competitive world of gaming, player retention is crucial for long-term success. Major gaming companies have implemented various loyalty programs to keep players engaged and spending. One particular innovation revolutionized how gamers perceive value and engagement, setting a new industry standard. Test your knowledge of this transformative loyalty strategy that changed how gaming companies approach customer retention.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)