Which architectural firm's marketing campaign first popularized the use of immersive VR experiences for client presentations, winning the AIA Marketing Innovation Award in 2014?

Test your knowledge of famous marketing campaigns that revolutionized architectural firms and changed how architectural services are presented to clients. These campaigns not only showcased design excellence but also transformed how architecture firms brand themselves in a competitive market. From viral social media strategies to award-winning presentations, see if you can identify the groundbreaking marketing approach that changed the industry.

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Foster + Partners with their 'Experience Architecture' campaign
BIG (Bjarke Ingels Group) with their 'Yes is More' approach
Gensler with their 'Design Experience Platform'
Zaha Hadid Architects with their 'Parametric Realities' series