Which demographic segment has shown the highest growth rate in Broadway ticket purchases over the past decade according to The Broadway League's research?

In today's competitive entertainment landscape, performing arts organizations employ sophisticated marketing strategies to fill seats and engage audiences. From Broadway to local theater companies, understanding audience demographics and targeting specific segments has become crucial for survival and growth. Test your knowledge about the fascinating intersection of performing arts and marketing analytics!

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International tourists
Millennials (ages 25-40)
Baby Boomers (ages 57-75)
Gen Z students (ages 18-24)