Which global beverage brand created special Lunar New Year packaging that changes annually to represent the zodiac animal of the year, boosting sales in Asian markets by over 20%?

In many cultures around the world, product packaging goes beyond mere functionality—it becomes an art form and a carrier of tradition. From elaborate gift wrapping in Japan to symbolic colors in various festivals, packaging design often reflects deep cultural values and traditions. This trivia question explores how one major brand has incorporated a significant cultural tradition into its packaging strategy to honor heritage while building customer loyalty.

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Coca-Cola
Pepsi
Starbucks
Heineken