Which celebrity's makeup brand collaboration set a record by selling $72 million worth of product in the first 24 hours of its 2019 launch?

In today's hyper-competitive retail landscape, celebrities are increasingly lending their star power to brands through strategic collaborations. These partnerships can transform a brand's visibility, target new demographics, and create unprecedented buzz. This trivia question tests your knowledge of one of the most successful celebrity-brand collaborations in recent history, which revolutionized influencer marketing and set new standards for ROI in the beauty industry.

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• Kylie Jenner with Morphe Cosmetics
• Lady Gaga with Amazon for Haus Laboratories
• Shane Dawson with Jeffree Star Cosmetics
• Rihanna with LVMH for Fenty Beauty

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