Which revolutionary pricing strategy did Charles and Ray Eames specifically develop for their iconic molded plywood and fiberglass chairs in the 1940s-50s that transformed architectural product design?

The business of architecture involves not just design genius but strategic pricing. The mid-century modern movement revolutionized how design was priced and marketed to consumers, making previously exclusive design accessible to wider audiences. This poll tests your knowledge of one of the most famous pricing strategies in architectural product design history, which changed how we think about designer furniture forever.

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Democratic Pricing: deliberately pricing products lower than competitors to make high design accessible to middle-class households
Prestige Pricing: setting prices artificially high to create an aura of exclusivity and luxury around their architectural innovations
Bundle Pricing: selling chairs only as part of complete room packages with their other furniture designs
Subscription Model: pioneering a rental program where customers paid monthly fees to access their design pieces