Which celebrity's e-commerce beauty brand became the fastest in history to reach $1 billion in revenue (achieving 'unicorn' status) and pioneered a new direct-to-consumer model with inclusive marketing?

Many celebrities have ventured beyond their original fame into the e-commerce space, creating innovative digital retail brands and platforms. These famous entrepreneurs have leveraged their personal brand to pioneer new approaches to online shopping, influencer marketing, and direct-to-consumer business models. Test your knowledge about which celebrity disruptors have made the biggest impact in transforming how we shop online!

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Rihanna's Fenty Beauty
Kylie Jenner's Kylie Cosmetics
Jessica Alba's Honest Company
Lady Gaga's Haus Laboratories