Which prescription medication was featured in the first ever direct-to-consumer (DTC) television advertisement in the United States?

The pharmaceutical industry revolutionized its marketing strategies in the late 20th century when regulatory changes allowed direct-to-consumer (DTC) advertising. This shift fundamentally changed how medical products were marketed and how patients interact with healthcare decisions. Test your knowledge about this pivotal moment in medical marketing history that transformed the relationship between pharmaceutical companies, healthcare providers, and patients.

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Claritin (loratadine) for allergies
Nicorette (nicotine gum) for smoking cessation
Prozac (fluoxetine) for depression
Rufen (ibuprofen) for arthritis pain