Which Broadway musical created a groundbreaking collaboration with a major cosmetics brand that included a themed makeup collection and became one of the most successful performing arts brand partnerships?

The performing arts industry has increasingly embraced strategic brand collaborations to expand audience reach and create new revenue streams. Broadway shows in particular have pioneered innovative partnerships with major brands, creating limited-edition merchandise, themed experiences, and cross-promotional campaigns. Test your knowledge about these creative intersections between the performing arts and commercial brands that have changed how theaters market productions.

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Wicked with MAC Cosmetics (featuring the 'Defying Gravity' emerald collection)
Hamilton with Fenty Beauty (featuring the 'Revolutionary' makeup line)
The Lion King with Urban Decay (featuring the 'Pride Lands' palette)
Moulin Rouge with NARS (featuring the 'Spectacular Spectacular' red collection)