Which celebrity is credited with revolutionizing retail personalization by creating one of the first successful celebrity fragrance lines that used personal branding to drive sales?

Celebrity endorsements have transformed retail marketing strategies, creating personalized connections between brands and consumers. Some famous figures have gone beyond traditional endorsements to revolutionize how products are personalized and marketed. Test your knowledge about which celebrity pioneer fundamentally changed retail personalization with their groundbreaking brand partnership.

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Elizabeth Taylor with 'White Diamonds' (1991)
Michael Jordan with 'Air Jordan' (1984)
Jennifer Lopez with 'Glow by JLo' (2002)
George Foreman with the 'Lean Mean Grilling Machine' (1994)