Which virtual influencer campaign set a record for the highest engagement rate in gaming history, achieving a 66% interaction rate in 2022?

In the rapidly evolving gaming industry, virtual influencers have become powerful marketing tools that bridge the gap between digital worlds and real consumer behavior. These AI-driven personalities have transformed how game publishers connect with audiences, creating authentic-feeling relationships despite their non-human nature. Test your knowledge about this fascinating intersection of gaming and influencer marketing!

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• Riot Games' collaboration with virtual K-pop group K/DA for League of Legends
• Epic Games' partnership with digital personality Lia Manoban for Fortnite
• Square Enix's virtual influencer Imma promoting Final Fantasy XVI
• Activision's campaign with CGI creator CodeMiko for Call of Duty

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