Which famous person is credited with saving the nearly bankrupt J.C. Penney by launching a highly successful home goods line in 2012 that boosted sales by over 20% within its first year?

When retail brands falter, sometimes a celebrity partnership is the key to revival. This trivia question explores one of the most remarkable retail turnarounds in recent history, where a famous personality breathed new life into a struggling brand. Test your knowledge of how celebrity influence and strategic retail partnerships can transform business fortunes!

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Martha Stewart
Ellen DeGeneres
Joanna Gaines
Jessica Simpson