Which sports brand pioneered the concept of 'experiential retail' by first introducing in-store basketball courts where customers could test shoes before purchasing?

The sporting goods industry has evolved dramatically in recent years with technological innovations transforming both product design and customer experiences. Major sports brands are constantly pushing boundaries to create gear that enhances athletic performance while implementing cutting-edge retail strategies. Test your knowledge about the intersection of sports products and retail innovation!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike (with their Niketown concept)
Adidas (with their HomeCourt concept)
Under Armour (with their Brand House concept)
Foot Locker (with their House of Hoops concept)