Which global retail brand launched the 'Terrain-Based Merchandising' strategy that adjusts store layouts and product displays based on local geographical features and outdoor activities popular in each region?

Test your knowledge of how geography influences retail marketing strategies around the world! In today's globalized marketplace, successful retailers must adapt their promotions and merchandising to local geographical contexts. This trivia question explores how major brands have leveraged geographical features in their marketing campaigns to create memorable customer experiences and drive sales in specific regions.

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REI (Recreational Equipment, Inc.)
Uniqlo
H&M
Zara