Which U.S. presidential campaign was first to effectively leverage social media micro-targeting, raising $500M+ online and setting new standards for digital political marketing?

Social media has transformed how politicians connect with constituents and build their personal brands. One presidential campaign in particular revolutionized digital political marketing by leveraging social media in unprecedented ways, forever changing how political campaigns operate online. Test your knowledge about this pivotal moment in political communication strategy!

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Barack Obama's 2008 campaign, which pioneered data-driven social media outreach and mobilized unprecedented youth engagement through platforms like Facebook
Donald Trump's 2016 campaign, which prioritized Twitter communications and targeted Facebook ads to specific voter demographics
Howard Dean's 2004 campaign, which utilized early blogging and Meetup.com to organize grassroots supporters
Hillary Clinton's 2016 campaign, which developed sophisticated algorithm-based targeting through its 'Ada' data analytics system