Which Broadway musical generated over $6 billion in global merchandise sales, creating the most successful theatrical product line in history and pioneering the 'pop-up experience store' concept near theaters?

The performing arts industry has increasingly embraced brand partnerships to enhance revenue streams beyond ticket sales. Broadway shows, in particular, have developed innovative merchandise and co-branding strategies that extend the theatrical experience into retail environments. Test your knowledge about one of the most successful theatrical brand partnerships of the 21st century!

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The Lion King
Hamilton
Wicked
Phantom of the Opera