Which major sports retailer was the first to launch an in-store 'Innovation Lab' allowing customers to test products in simulated real-world environments with motion-tracking technology?

The sporting goods industry has transformed dramatically in recent years with innovative retail experiences reshaping how consumers engage with products. From virtual fitting rooms to personalized equipment testing zones, sports retailers are pioneering new ways to merge physical and digital shopping experiences. Test your knowledge about cutting-edge retail innovation in the sports industry with this challenging trivia question!

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Nike with their 'House of Innovation' concept
Adidas with their 'FutureLab' experience centers
Under Armour with their 'Performance Centers'
Dick's Sporting Goods with their 'House of Sport' concept