Which of these major companies began its business journey by selling completely different products than what made it famous today?
Some of the world's most successful companies weren't always selling what made them famous. Strategic pivots have transformed struggling businesses into global powerhouses. This trivia challenges you to identify one of the most dramatic product transformations in business history - a case study often taught in business schools as an example of successfully reading market trends and adapting accordingly.
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- Nintendo started as a playing card company in 1889 before eventually moving into video games in the 1970s
- Apple initially sold customized typewriters before Steve Jobs convinced the board to pivot to personal computers
- Amazon began as an online bookstore that pivoted to general e-commerce after failing to secure exclusive publishing deals
- Nike started as a sporting equipment repair shop before developing their first running shoes in the 1970s
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