Which company pioneered the modern livestream shopping trend, creating a platform that generated over $60 billion in gross merchandise value from this format in 2019?

Livestream shopping has emerged as one of the fastest-growing e-commerce trends in recent years, transforming how brands connect with consumers in real-time. This interactive shopping format combines entertainment, social interaction, and instant purchasing capabilities. Test your knowledge about this revolutionary retail innovation that's reshaping consumer behavior and creating new opportunities for brands to engage audiences.

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